The Conceptual Framework for Promoting Ethical Values in Elite Sports Based on Iranian-Islamic Culture and in Line with its International Framework

Document Type : Original Article

Authors

1 PhD Candidate in Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran.

2 Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran.

3 Associate Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran.

4 Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran .

Abstract

The aim of this research was to develop a model for promoting ethical values in elite sports based on Iranian-Islamic culture and in line with its international framework. The research method was qualitative with a thematic approach (Clarke & Braun, 2006). The research participants included scientific experts (university professors and researchers) and executive experts (managers and experienced professionals) who were knowledgeable and proficient in the research topic. The sample size was selected as 19 people based on reaching theoretical saturation. Sampling was also done by theoretical (judgmental) method and based on the expertise, experience and responsibility of the experts. The research tool was a semi-structured exploratory interview. The validity of the tool and the research results were evaluated and confirmed based on the desirability of the scientific and executive competence of the interviewees, the confirmation of the content validity of the interview framework by expert researchers, and the degree of agreement between the two coding correctors (0.72). To analyze the findings, a four-stage conceptual coding method with a thematic analysis approach was used. The extracted conceptual framework included 7 general themes, 17 main themes, 55 sub-themes, and 214 conceptual codes. Based on the integration and definition of theoretical relationships between the 7 general themes, 17 main themes, and 55 sub-themes, the research's network of themes was drawn as a conceptual map in Figure 1. The general themes in the sequence of theoretical relationships include institutional capacity building to promote Iranian-Islamic values in elite sports, streamlining cultural and ethical management in the sports system, adaptability of the ethical values framework in elite sports, enriching ethical values in elite sports, ethical behavior in individual roles in the sports community, developing Iranian-Islamic ethical values, and the consequences of promoting Iranian-Islamic ethical values in elite sports.

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Volume 34, Issue 70 - Serial Number 70
Spring 2026
April 2026
Pages 101-142
  • Receive Date: 01 March 2025
  • Revise Date: 22 May 2025
  • Accept Date: 28 May 2025
  • Publish Date: 21 April 2026